Meaning: The new florist is not a human being, not even a group of person but a new genre of florists who through their imaginative and creative outlook give the same flowers a new dependable, long lasting and beautiful modern look. Someone who is involved in the floriculture and floral arrangement with a futuristic outlook. This genre of florists give the flowers they are using an ulterior modern look, even though they are contemporarily set. The modern look is given by using accessories, which goes with the floral arrangements. This genre of florists uses mostly the tropical flowers, which have a long lasting life after being pluck. They mostly have bright but soothing colors even though they are well complemented by colors of the other accessories used in the arrangement.

Our inspiration as a new florist specifying in floral life would be creation of forms, which are from nature, but artificially complimented by modern concepts.

Keywords: 1) Shaded. 2) Tropical Magnolia. 3) Urban. 4) Geometric. 5) Bold.

Design Strategy: To use tropical floral motifs and patterns complimenting it with abstract and geometrical shapes of our own.

Color Strategy: The color strategy is being picked up for the Spring Summer Season 2007. We feel that a combination of pink and soft greens complimented by turquoise blue will give a homely yet urban effect.